About us · since 2012
Experience, passion
and a personal story.
Oro De Lux Jewellery is the result of many years of experience, a passion for jewellery and the belief that a special piece carries more than material value — it carries emotion, memories and a personal story.
Our story
Our founder Deyan Pishmishev began his journey in the world of jewellery in 2007 in Limassol, Cyprus, as a sales consultant at a renowned jewellery store. There he worked with international brands, gold jewellery, precious stones and natural diamonds, and later became manager responsible for sales.
In August 2012, Oro De Lux was founded in Sofia with the aim of offering carefully selected, high-quality jewellery and a personal approach to every client. Natural diamonds have been part of the brand from the very beginning, and as the market evolved, lab-grown diamonds joined the selection.
Today Oro De Lux Jewellery is a family business. With the support and involvement of my wife and children, we continue to grow the brand together while keeping the values we started with — trust, a personal approach, quality and care for every client.
For us, Oro De Lux is not just a business. It is something we are building as a family and hope to pass on to the next generation one day.
Limassol, Cyprus
Our founder Deyan Pishmishev begins his journey in the world of jewellery as a sales consultant at a renowned jewellery store.
Sofia
In August, Oro De Lux is founded — to offer carefully selected, high-quality jewellery and a personal approach to every client.
A family business
Together we keep growing the brand while staying true to the values we started with.
“For us, a piece of jewellery doesn't end with the purchase. That's where it begins.”
Deyan Pishmishev
Founder of Oro De Lux Jewellery
Our values
- Trust
- A personal approach
- Quality
- Care for every client
“Not just customers. Part of the Oro De Lux family.”
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